Integrated Internet Global Marketing Solution

A perfect balance of control and flexibility

In today’s world, if a business is online, it is a global business. Effective global marketing campaigns require a balance between centralized control and local flexibility: the centralized market view, product vision and brand experience, combined with the local marketer’s knowledge of target markets.

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Global Marketing solution brief

Global marketing campaign management

SDL Tridion web content management automatically creates a uniform marketing platform from your central vision to your local marketers. By sharing marketing campaign assets across the Internet, they can immediately benefit from existing marketing assets, while localizing others for their own target audiences.

Translates intent to action

SDL Tridion provides a complete translation workflow for global marketing campaigns. From the moment you request a translation, through approval processes all the way to campaign launch. Retaining full ownership over all your translation assets and translation memory, translation processes never need to delay a coordinated global launch.

Operationalizing marketing in emerging markets

SDL Tridion provides a low-cost platform to bring new offices in emerging markets on board. Using existing marketing assets, website layout and translation resources, you can create a new website, email campaign or print collateral quickly and easily.

Creates a multi-channel experience

SDL Tridion reduces the cost of rolling out marketing strategies online to multiple sites, but also allows you reuse resources across channels:

Create marketing assets once, reuse many times
Reuse translation assets
Ensure consistent branding and messaging across your global web estate

For more information on this solution, contact you sales representative or find local contact details of one of our offices around the globe.