Visitor Intelligence, Website Personalization & Target Audience Marketing

Increase your conversion rates by personalizing the online experience

SDL Tridion provides online marketing tools to help you increase conversion rates by targeting and personalizing online content. Our visitor intelligence platform includes audience targeting and personalization features to allow easy visitor identification. Communication and marketing professionals are then able to create targeted communications based upon audience characteristics and behavior.

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Audience Manager

Audience Manager enables marketing departments to gather important information about audiences including their interests and characteristics. This type of information is vital to reach audiences with relevant and engaging content. Audience Manager gives you the ability to transform anonymous Web site visitors into identified contacts.

Profiling & Personalization Creates Messages That Get a Response

So many messages vie for the attention of online visitors that generic messages can no longer compete. Profiling & Personalization enables communication and marketing professionals to create targeted messages for specific audiences and link content with visitor preferences.

Communication Statistics - Advanced, Strategic Analytics

To use content strategically and to understand the ROI for online investments, communication and marketing departments need to know what their visitors are really interested in. Communication Statistics goes beyond most third-party tools and visitor intelligence tracking systems by providing content authors with information about the popularity of individual pieces of content.

SDL SmartTarget

Create a unique user experience and make sure that everything that you say online counts. Deliver the right message, to the right person at the right time and differentiate yourself from your competition. SDL SmartTarget enables you to manage the customer journey in new ways and solves two challenges at once: It increases your conversion rates and raises customer satisfaction.