SDL Tridion
Products

Online Marketing & Web Content Management Products

Enterprise and global solutions to help you achieve business objectives

SDL's online marketing and web content management products provide an end-to-end solution that empowers your organization with the capabilities required for rapid response to changing business requirements. Discover how we can revolutionize your online communications, including target audience marketing, brand management, and website globalization.

To view product details, please click on a product catagory in the box on the left.  SDL Tridion has four primary catagories of products:

 

Web Content Management Solutions Adapt to You

The SDL Web Content Management Solution allows organizations to use their Web sites as an integral part of their communication, marketing, sales, and customer support strategies. Your organization receives a central content management system adapting to your structure and roles unlike competing WCM solutions requiring you to bend to them.

"Rapid-Rollout" of Multi-Channel Marketing Campaigns

Multi-channel products help your marketing and corporate communication departments synchronize and manage Web sites, e-mail campaigns, and print collateral. You can create consistent yet targeted communication across these channels. Manage content centrally and reuse the content across an entire campaign, ensuring consistent branding and messages, targeted communication, and shorter time-to-market.

Visitor Intelligence for Personalized Content

To maximize results from online assets, organizations need to know their target audience and deliver personalized content. Our solution allows you to identify visitors and their behavior, both explicit and implicint, and deliver highly personalized persuasive content.  These capabilities help marketing and communication professionals achieve important business objectives such as:

SDL Tridion's online marketing and web content management products simplifies website personalization and target audience marketing. 

Customer Interaction Builds Your Brand and Profits

Web site visitors expect increasing levels of interaction and more direct access to information, products and self-service options. Your organization can provide a compelling customer experience by giving visitors easy access to their desired information and services. Our website content mangement solution helps build your organizations reputation and brand as you provide customers with compelling, reliable and interactive online services.