Online Marketing & Web Content Management White papers

In today’s connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion’s BluePrinting technology allows you to create this balance.

Closed Loop Marketing is a form of interactive marketing where customer responses and behavior are used to direct and refine marketing strategy and tactics. Discover the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction and learn how the Closed Loop Marketing concepts are relevant to the online channel.

The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements.

To make e-mail marketing deliver, organizations need to follow a number of basic guidelines. This paper provides you with insight that you can use to optimize the return on investment for your e-mail marketing campaigns.

Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.

This document is intended for marketing professional who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences.

This paper describes the ways in which online forms improve your self-service offerings, the challenges of online forms and the ways in which you can use WebForms to overcome these challenges.

So many messages ask for the attention of online visitors that generic messages can no longer compete. Personalization enables communication and marketing professionals to create targeted messages for specific audiences and link content with visitor preferences.

The whitepaper "ROI for the Online channel" provides you with the knowledge you need to make the connections between the SDL Tridion Web Content Management solution and its effects on your business.

The need to optimize search engine results and improve search engine marketing is under greater and greater pressure. This entails capturing and understanding how your target audiences search and locate information about your goods and services. This paper examines how optimizing multilingual search engines can increase revenue significantly by aligning people searching for specific goods and services with your company in local markets.

This white paper describes how SDL Tridion architecture and technological choices help organizations achieve their business goals. This document is for system architects and IT managers who need to assess the impact of incorporating SDL Tridion into their environments.

This white paper describes a typical Translation Management System implementation and demonstrates how the most important localization cost factors can be reduced by automation. Examining current localization processes, we lead you through the steps required to build a compelling business case: quantifying realistic cost savings, estimating plausible implementation costs and developing achievable return on investment (ROI) scenarios. Apply these tools and strategies to your own company, and explore how much you can benefit from implementing Translation Management System.

The communication channels available through social networking, blogs, customer communities and online interactive environments have given rise to remarkable levels of user involvement and user-generated content. This has resulted in a new Web economy, where content is transformed into passionate customer activity rather than passive browsing behavior.